Working with
Zypsy

We empower promising startups across the seed-to-growth trajectory, with scalable and multidisciplinary design and branding solutions at every stage of their journey.

What we do

Branding & product design

We provide everything you need to take your brand from 0 to 100 and your product from concept to market. The goal of our initial engagement is to move your business from the pre-seed to the seed stage. This means getting you to the point where you've built something impressive that will enable you to raise money on a larger scale.

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Brand strategy & identity

Bringing your brand to life by exploring and developing your positioning, mission, vision, core values, brand personality, visual identity, and design systems.

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Website design

​​Providing a rock-solid foundation for your brand through exploration, discovery, and development—including visual exercises, high and low-fidelity wireframes, UX/UI design, and Webflow development.

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Digital product design

Whether building from zero or redesigning an existing product, our team has the skills and knowledge required to craft the best possible version of your product—including UX auditing, UX/UI design, prototyping, design systems, NFT design, and copywriting.

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Pitch deck

Get the skills you need to meet your objectives through on-demand access to additional support whenever you require it—including pitch decks, storyboarding, explainer videos, illustration, animation, and brand photography.

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Content strategy

Forge connections with your customers, build your brand presence, and drive sales by developing a robust content strategy. Consistently deliver high-quality, engaging content—including blog posts, Twitter threads and posts, LinkedIn posts, user testimonials, and white papers.

How we do it

We’ll tailor each project to your unique needs and will always be readily available to offer the guidance and support required to meet each new objective.

PHASE 01

  • Brand workshop
  • Tone of voice exploration
  • Associated research
  • Competitor and audience analysis
  • Visual design exploration
  • Logo exploration
  • Brand values exploration

PHASE 02

  • Brand synthesis
  • Low-fidelity wireframes
  • Brand values
  • ToV development and copywriting
  • Mission, vision, and positioning statements
  • Logo design
  • Moodboards

PHASE 03

  • High-fidelity wireframes
  • Populating wireframes with copy
  • Logo design selection and development
  • Refining brand values
  • Developing design systems
  • Refining mission, vision, and positioning statements

PHASE 04

  • Final website copy
  • Development of collateral to support launch
  • Website development
  • Social media asset creation

PHASE 05

  • Webflow development
  • Brand guidelines
  • Social media asset delivery

PHASE 06

  • Delivery of launch collateral
  • Website launch

PHASE 01

  • UX audit
  • Research and exploration
  • Strategy and roadmap
  • Competitor and audience analysis
  • User interviews and journeys
  • Information architecture

PHASE 02

  • User flows
  • Wireframes
  • Prototypes
  • Design system development
  • Aligning on benchmarks

PHASE 03

  • Visual directions
  • Visual application
  • Product launch
  • Ongoing stewardship

PHASE 01

  • Content strategy workshop
  • Tone of voice exploration
  • Discussing current and prospective social calendars
  • Exploring and defining core objectives
  • Exploring and defining key messaging
  • Competitor and audience analysis

PHASE 02

  • Delivery of content strategy synthesis
  • Delivery of content strategy overview
  • Delivery of proposed action plan

PHASE 03

  • Defining monthly scope of work
  • Delivery of social guidelines
  • Delivery of example content

PHASE 04

  • Recurrent delivery of agreed content
  • Monthly performance analysis
  • Monthly meetings with Zypsy team

PHASE 01

  • Pitch deck writing
  • Pitch deck visuals
  • Presentation preparation
  • Audience personas
  • Defining content types & channels

PHASE 02

  • SEO keyword analysis
  • App store assets
  • Social media assets
  • Blog copywriting
  • Twitter thread copywriting
  • Posting calendar

PHASE 03

  • Video Production
  • Illustration packages
  • Animations
  • Promotional campaigns
  • Google Analytics set up

PHASE 04

  • Datasheets
  • One-pagers
  • Print materials for conferences
  • Conference booth graphics

Tell us about your startup

We would love to hear about your story and meet the team. Book an intro call with Zypsy to align your branding, website and product design goals. A quick 30-min chat to learn more about how we can provide tailored solutions to aid your growth.
Zypsy monthly retainers

Continuous partnership

Engaging with Zypsy does not stop with launching your brand and product. It’s a continuous partnership.

WALK

Launch Plan

Our launch plan is ideal for startups requiring flexible brand and product maintenance and those that wish to move at a slower pace.                        
Light resources
Low maintenance
Bi-weekly syncs
Learn more
See all the features
Brand Stewardship
PR releases, booth graphics, one pagers, social assets, additional branded assets.
On-demand Web Design & Dev Support
Additional website pages, Webflow development, task management, bi-weekly syncs.
Run

Growth Plan

Our growth plan is best suited to startups who wish to move at a consistent speed and who will continuously require our support.                                   
Balanced resources
Constant design support
Constant product support
Daily updates
Learn more
See all the features
Brand Stewardship
PR releases, booth graphics, one pagers, social assets, additional branded assets.
On-demand Web Design & Dev Support
Additional website pages, Webflow development, task management, bi-weekly syncs.
UI Designer
Recommended for light UI updates or a product reskin, minimum two hours per day.
Fly

Scale Plan

Our scale plan is designed for startups that want to move at full speed, developing their brand, website and product as quickly as possible.               
Full resources
Constant design support
Constant product support
Daily updates & syncs
Learn more
See all the features
Brand Stewardship
PR releases, booth graphics, one pagers, social assets, additional branded assets.
On-demand Web Design & Dev Support
Additional website pages, Webflow development, task management, bi-weekly syncs.
Lead Product Designer
Recommended for full UX research and UI design, min four hours per day.
*Minimum 3-month contract. Cancel anytime after the 3-month period.
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