Our Story.
Our Mission.

Early stage startups are vulnerable. Many represent great promise and potential yet, majority of startups fail due to the lack of talents and expertise in the early days when it's the most critical.

All startups are evaluated on 3 elements - Product, Team, Traction. Founders are stretched thin—wearing many hats tirelessly seeking capital and talents to drive those 3 elements.

But quality agencies are out of reach and individual designers— in-house or freelance— lack the wide range of expertise needed to meet the evolving & embedded needs of a scaling company.

Zypsy was born with the belief that combining product & brand building expertise with early-stage investment principles, we can take a startup from obscurity to scale.

Comprising a team of integrated brand and product experts, Zypsy expertly designs to the potential of the world's next-best companies. Our formulary processes strategically guide the discovery of startup identity, as well as next-level design needs associated with embedded teams at scaling companies.

We work as an integrated team, providing startups with mainstay access to the design support essential to success—like a valued co-founder with aligned incentives and mutual commitment to growth.

Zypsy is dedicated to the success of our startup partners and the elevation of their Product Market Fit.

Great design can take a startup from obscurity to scale. Our mission is to generate $1 billion in startup value by establishing our formulary processes and best practice modality to brand and product design.

Our honed expertise derives from the tenured, creative mindshare of accomplished founders, designers, strategists, and engineers. Our formulary model intentionally and methodically applies our best practices to close the gap between expectations and results, yielding repeatable top performances and predictable outcomes.