Podium

Investors

Construct Capital
a16z

WHAT WE DID
Brand Design
Brand Strategy
Website Design
Website Development
INDUSTRY
Industrial Automation
Engagement
2026 - ongoing
MISSION
A faster, better way to build a control panel.

Podium Automation turned to Zypsy to create a brand that would help them stand out from legacy competitors while communicating that they were a serious control panel designer and builder.

The Challenge

Podium had to show customers that it wasn’t just an upstart in the space, but had the hard-won expertise to build excellent control panels.
Two men working together on an open electrical control panel with wires and components.Two men working together on wiring inside an electrical control panel in a workspace.

The INSIGHT

Credibility in the space started with showcasing
high-quality builds and then following through
with software-enabled innovation.

Taking inspiration from electrical schematics, Zypsy created a design system off the real stars of the show:
the control panels themselves.

Industrial electrical control panel with various circuit breakers and automation modules.Diagram of electrical control panel with circuit breakers, relays, and wiring components in compartments.

THE APPROACH

The Zypsy team physically visited Podium’s office and manufacturing space, nestled in the bustling Bushwick neighborhood of Brooklyn, New York. We were immediately impressed with Podium’s attention to detail as well as its powerful software-enabled design and build process. Utilizing 3D drawings of Podium’s control panels and a co-creative approach, Zypsy created a system that could grow along with the company.

Black shirt with white technical schematic, text 'PODIUM' and 'Designed and Manufactured in Brooklyn, NY'.Technical schematic diagram with 'PODIUM' logo and text 'Designed and Manufactured in Brooklyn, NY' on black fabric.Woman using a cordless drill to fasten a metal bracket on a frame, focused on her work.Smartphone screen shows Podium app with text about faster control cabinets shipping in under 4 weeks.
EYE-CATCHING

Knowing that Podium would need to create a lot of physical and printed materials, Zypsy advised on an eye-catching but functional color palette that would be simple to implement.

Industrial interior with a sign labeled STATION-01 and a black panel reading PODIUM.
Two PODIUM badges on a table, one shows Jacob Buser, Co-Founder & CTO, Brooklyn, NY address.

Podium’s visual system uses a layered “cards” motif that made things easy to read, whether on a business card or trade show backdrop.

Mobile screen showing quick reference library and a control panel design guide download option.
Yellow case study card about control system design for an American sawmill by The Lumber Manufactory.

The website extended the identity into a cohesive digital experience.

Text about a better control panel service with outlines of electrical control panel components.
Three rolled brown paper tubes with a black label reading 'PODIUM Transformer Electrical Panel Schematic'.
Yellow tote bag with a detailed technical diagram and the word PODIUM at the bottom.
“The feedback on the rebrand has been really positive. People have told us it is a really strong brand. And we love the new website.”
Jamie Niu
Co-Founder & CEO

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Zypsy exists in support of early stage startup founders.

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Partner with us

Zypsy exists in support of early stage startup founders.

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Cardboard box sealed with yellow tape labeled 'PODIUM' in black letters.Close-up of a cardboard box sealed with yellow tape printed with the word Podium in black.Wireframe-style schematic of an electrical control panel with multiple components on a dark background.Technical wireframe of an electrical control panel with multiple circuit breakers and components.
Hands holding a tablet against a blue sky, displaying the ZettaJoule website section on how its technology addresses industry needsHands holding a tablet against a blue sky, displaying the ZettaJoule website section on how its technology addresses industry needs
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