Tutor
Intelligence

Investors

Union Square Ventures
Neo

WHAT WE DID
Brand Design
Brand Strategy
Website Design
Website Development
Industrial Design
INDUSTRY
AI & Robotics
Engagement
2025 - 2026

MILESTONE

Raised a $34M Series A, bringing total funding to $42M, Dec 2025

Tutor Intelligence builds intelligent robot workers for manufacturing and logistics. To convey the value of Tutor’s incredible robots to audiences, Zypsy went about transforming an advanced but cold technology into a warm, approachable co-worker. Enter Sonny and Cassie.

The Challenge

Automation has always carried a catch. It promised efficiency, but only for predictable production lines. Real manufacturing is complex and messy, yet most robotics make sophisticated technology feel cold and hard to trust. And did we mention Tutor’s robots needed heads?

Two engineers wearing hard hats checking a laptop in an industrial setting.
Close-up of a robotic arm with a black end effector featuring multiple white suction cups.

the opportunity

Tutor is not selling machinery, it is offering labor as an accessible service. That reframing opened the brand: intelligence you can hire and manage in familiar terms like hours, workers, productivity and cost, turning advanced robotics into intuitive operations.

Working with Tutor, our industrial design team created a head for the Tutor robot that was as approachable as it was functional.
Close-up of a white robotic arm with a camera and mechanical gripper against a blurred blue background.

THE APPROACH

We built a complete design system around the tension between human intuition and machine precision. This system ran through everything, from the logo to the sensor-packed heads of the robots, helping everything feel part of a cohesive whole.

Brand assets developed for TutorClose-up of a robotic arm with a black end effector featuring multiple white suction cups.Man wearing a hard hat and glasses working on a laptop in an industrial setting.
Tablet screen showing images and text about AI-powered industrial robots and technology.
Cassie robot line-drawing render, Tutor Intelligence
Fine grids reference engineering drawings, measurement and physical space, creating a consistent framework across the identity.
Small coloured blocks interrupt the grid, adding movement and suggesting objects, coordinates and changing conditions within a system.
Two smartphones on perforated surface showing robot-themed app screens about AI and intro meeting request.
Close-up of a robotic arm with a black end effector featuring multiple white suction cups.
Tutor came to us with a technically complex story spanning AI research, robotics, hardware, safety, deployment and pricing, in a category that defaults to cold, futuristic design.
Hand placing phone displaying 'Intelligent robot workers for the industrial world' into a dark pocket.
We gave them a system built on one idea, the marriage of human intuition and machine precision, that reframes robots as a workforce you can hire rather than machinery you buy.
Two construction workers in safety gear discussing while holding a walkie-talkie and tablet indoors.Brand assets developed for Tutor
In a space where distinctive, ownable brands are rare, we helped Tutor establish an identity and visual language that feels as intelligent as the technology behind it, and far more human than the category around it, one the team can carry from the lab to the line.
Tablet screen showing a website about an automated palletizer named Cassie with a conveyor and robotic arm illustration.
Brand assets developed for Tutor
Solo.io website on a laptop against a blue gradient, with the headline "Cloud connectivity done right"Solo.io website on a laptop against a blue gradient, with the headline "Cloud connectivity done right"
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