AgelessRx

Investors

Joshua Rosenthal

WHAT WE DID
Brand Strategy
Product Design
Website Design
Website Development
INDUSTRY
Healthcare
Engagement
2025 - ongoing
MISSION
150% Lift in purchase intent based on qualitative user testing of redesigned pages with new look, feel and tone

AgelessRx, a longevity health platform, was suffering from an undifferentiated, commodified web and user experience that belied its cutting-edge research and superior patient service.

Woman with curly hair and orange sunglasses looking up, with an AgelessRx longevity card showing 82.7% of patients report improvement by their first check-in
AgelessRx graphic reading Start feeling like you again, ringed by health goals: feel balanced, boost mood, support weight, build strength, ease anxiety, think clearer, improve energy, sleep better
Smartphone on a wooden table showing the AgelessRx mobile site with personalized protocols, headed Approaches tailored to your biology

A thoughtful patient journey pairs
a premium digital experience with
AgelessRx’s research-led care.

the insights

While others in the space were leaning towards an overly-casual approach, Zypsy identified a brand persona that would underpin the entire project: "Your Favorite Professor" — warm, approachable, yet deeply passionate and knowledgeable.
Smiling father carrying his laughing young son on his shoulders against a clear sky
AgelessRx wordmark in white over a green macro texture of liquid and bubbles
Friends jogging outdoors with an AgelessRx diabetes risk card showing an Optimal result and limited metabolic risk factors

THE APPROACH Rebuilding the experience meant going back to the basics. A tighter, more aspirational brand story, tone of voice and copy paired with a lush, gorgeous visual design system that positioned the brand as more than wellness and more than prescriptions. Zypsy partnered closely with AgelessRx's engineering teams to build out a robust user flow that was both thorough and thoughtful — and always felt premium.

Clear data visualization makes health information easier to understand, supporting a more thoughtful patient experience.
Man running in an orange shirt with an AgelessRx chart comparing disease risk against biological age, lower with treatment than withoutMan running in an orange shirt with an AgelessRx chart comparing disease risk against biological age, lower with treatment than without
Person picking up an AgelessRx delivery box from a doormat, with an order tracker showing pharmacy preparing, out for delivery, and deliveredPerson picking up an AgelessRx delivery box from a doormat, with an order tracker showing pharmacy preparing, out for delivery, and delivered
AgelessRx Live longer button with cursor hovering, set on a green cellular texture

DESIGN

A robust yet flexible design system that allows for new treatments, content, and future product iterations, ready to respond to a fast-shifting landscape.
AgelessRx care momentum card showing 83% with a Strong rating for consistent labs and check-ins this monthSmiling woman with long silver hair, framed by AgelessRx longevity tags for better mood, increased focus, and lower stressAgelessRx Metformin tablets bottle in green and amber packaging, with a care journey from finding a solution to clinician reviewOlder woman with eyes closed facing the sun against a blue sky, with the headline How you age is up to youAgelessRx treatment categories on green: heart and blood pressure, sexual health, better sleep, weight management, improved energy and focus, better skin

Product

An overhaul of the product experience, shifting the entire process from transactional flow to a care journey that put the patient's needs and feelings at the center.
Tablet on a green cushion showing the AgelessRx patient dashboard with care progress, care plan tasks, care team, and latest orders
AgelessRx mobile intake start screen with a smiling man lying on grass, reading Let's see if treatment is right for you and a Get Started button
AgelessRx mobile intake screen, step 2 of 8, introducing men's health questions above cards of the care team's doctors and nurse practitioners
AgelessRx mobile screen reading Almost done, here's what's next: meet your provider, complete your profile, and virtual consultation
AgelessRx chart showing estrogen levels dropping up to 90% from age 30 to 60, over a background of green grass
AgelessRx What's next timeline: spot reserved today, provider match within 90 days, and an email five days before the first charge
AgelessRx mobile intake screen asking What's your date of birth, with an age dial showing 32 years old
AgelessRx confirmation modal reading Your consultation is rescheduled, with the new appointment details and provider
AgelessRx treatment list showing consented products: Estradiol plus Progesterone, Glutathione Patches, and NAD+ Face Cream
AgelessRx membership card for an active Hormones Optimization Membership with activation and renewal dates
AgelessRx blood pressure history card showing weekly systolic and diastolic readings in a chart over a green leaf background
AgelessRx scheduling modal for an initial consult with a clinician, showing a calendar date picker and available time slots

POSITION

A complete rebuild of the brand from the ground up radically shifted the company’s relationship with new and potential customers.
Grid of AgelessRx website pages showing the redesigned brand across home, treatment, product, and education layouts
Runners in motion behind an AgelessRx biological age card showing a biological age of 38, four years younger than an actual age of 42Runners in motion behind an AgelessRx biological age card showing a biological age of 38, four years younger than an actual age of 42

Biological age and health insights give patients a clear, personal view of their progress.

AgelessRx lab result cards for albumin, creatinine, glucose, and CRP over a green texture
Smiling woman in workout clothes with an AgelessRx chat where her provider increases her dose and confirms Protocol AdjustedSmiling woman in workout clothes with an AgelessRx chat where her provider increases her dose and confirms Protocol Adjusted

The results

150%
Mother lifting her baby forehead to forehead, with AgelessRx tags for better mood, increased focus, and lower stressMother lifting her baby forehead to forehead, with AgelessRx tags for better mood, increased focus, and lower stressTablet on a wooden desk showing the AgelessRx NAD+ Complex product page, with a stylus beside itTablet on a wooden desk showing the AgelessRx NAD+ Complex product page, with a stylus beside it
Laptop on a wooden table displaying a digital design with a diamond-shaped image of the Golden Gate Bridge and text reading 'The support is built in. So is the network.' with a description about Bay Area mentors and San Francisco ecosystem.Laptop on a wooden table displaying a webpage with a large X design framing a diamond-shaped photo of the Golden Gate Bridge and text saying 'The support is built in. So is the network.' and 'Bay Area mentors' with a description about VCs and serial entrepreneurs in the San Francisco ecosystem.
Next project
DELIGHTX
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