Empowering Creators Everywhere

Client
Curastory
CAPABILITIES
Branding, Web, Product
Partners
Lightspeed
JP Morgan
Date
2024 - Ongoing
Being a video creator isn’t easy. It takes painstaking work, across development, editing, management, and more. Curastory brings together everything creators need in one place, connecting brands and users throughout production, distribution, and monetization.

Zypsy worked in close collaboration with Curastory to reposition the brand, bringing all of their offerings together and speaking to a broad demographic of creators.
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Founding story
Working at ESPN, founder Tiffany Kelly saw the video business rapidly changing before her eyes. Talent and advertisers were abandoning the traditional approach to advertising and partnerships in pursuit of alternatives better suited to today's media landscape. Launched in 2021, the Curastory platform was built by creators, for creators.

Hailing from top media conglomerates, each member of the Curastory team is leveraging their experience to empower creators and advertisers.

Tiffany’s success with Curstory earned her a spot on Forbes' 2023 30 Under 30 list.
The ChallengeZypsy worked in close collaboration with Curastory on repositioning, bringing all of their offerings together under one roof and speaking to creators and advertisers alike.

We were to bring their “by creators, for creators” philosophy to life – not only representing the value of their services, but capturing their transformative, creator-centric experiences.
THE SOLUTION
From reimagining their logo to refining their voice, Zypsy helped Curastory craft an impactful and supportive brand identity to appeal to creators across cooking, beauty, travel, and more – while inviting advertisers to join the new era.
Curastory Brand
The revitalized Curastory logo features a stylized red "C" with a play button in negative space, reflecting the brand's mission to empower creators and streamline the video-making process.
Departing from the original, purely product-focused design aesthetic, our team constructed a visual identity that strikes a balance between playful and mature to resonate with Curastory’s diverse range of audiences.

Combining photography, illustration, and product shots, the website directly presents the value of features, while lively human imagery creates an energetic, attention-capturing vibe.
We focused on the real perks for creators, showing what it’s like to create, monetize, distribute, and earn with Curastory.
The new brand voice is assertive yet conversational, tackling common pain points for video creators with straightforward, optimistic language.
We focused on crafting a cohesive identity that resonates with content creators while emphasizing the ease and innovation of their all-in-one platform.
Drag
“The Zypsy team went above and beyond what I had imagined our brand and website redesign could look like. Every piece of my feedback and vision were always executed thoughtfully and on time. They are a team of standout designers that I recommend to every founder in the market for a marketing and product design copilot.”
Tiffany Kelly
CEO
Curastory
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Zypsy has become a key product partner in Curastory's growth, helping them deliver exceptional service for brands and creators. We look forward to continuing our collaboration and driving future success.
Curastory has seen tremendous growth since its 2021 launch, rapidly expanding its creator base and securing major investments from top firms. Zypsy played a big part by revitalizing their brand identity and launching a dynamic new website that broadened their reach.

With a strong revenue forecast ahead and our strategic partnership behind them, Curastory is poised for an exciting future.