Robust Intelligence
Sequoia
Tiger Global
Engineering Capital
Harpoon Ventures
MilestoneS
Cisco acquired Robust Intelligence for a reported $400M, 2024
The development of AI-powered applications exposes enterprises to new security and safety risks. Robust Intelligence protects enterprises from AI security and safety vulnerabilities, using an automated approach to assess and mitigate threats.
Zypsy worked with Robust Intelligence from the company’s earliest stages to the acquisition by Cisco and absorption into the Cisco ecosystem. Through our brand and product partnership, the Zypsy team played a key role in Robust Intelligence’s journey from early-stage startup to sector-leading enterprise.
Founding story
Harvard machine learning professors, Yaron Singer and Kojin Oshiba, founded Robust Intelligence to provide secure AI deployment and instill integrity in AI-based decisions.
Robust Intelligence combines their years of research and industry experience at companies such as Google, Microsoft, Facebook to create a leading AI security platform.
The Challenge Security, transparency, and reliability are the key factors for any business when considering cybersecurity products and services. Robust Intelligence targets and works with clients who manage extremely sensitive information. Proving and building complete trust was essential.
We were challenged at each stage of Robust Intelligence's journey to ensure that their audience's checklists were not only met, but exceeded – rightfully positioning them as a leading expert in AI security.
THE SOLUTION
Robust by name, robust by nature. Going against current trends in design for AI companies, which can feel lightweight and lack maturity, we developed branding that projects Robust Intelligence’s dedication to providing secure and reliable solutions.
Secure by design
Transparency and a sense of security run across all branding, with assurance offered every step of the way. Graphics and product snippets accompany clear, concise copy – explaining the impact of Robust Intelligence's features as simply as possible.
Our design team carefully crafted each visual element, balancing the necessity to demonstrate features and functionality with protecting sensitive information and insights.
Locked tight
Multiple intersecting lines form a bold, three-dimensional logo that is simultaneously multifaceted and solid, designed to reflect the lockbox-like nature of Robust Intelligence.
Big in Japan
Alongside supporting Robust Intelligence's brand output for their core western market, we also took care of all areas of branding for the Japan-focused initiative, including translation service.
Working from the inside
For the entire duration of our partnership, Zypsy engineers were embedded with Robust Intelligence, working as one with their team and helping to ensure the evolution and maintenance of services.
“Working with Zypsy is a delight. They continuously deliver incredible results at startup pace. The Zypsy team understands our company and products at a fundamental level. We can’t imagine a better partner on this journey.”
Acceleration through partnership
Robust Intelligence exemplifies the potential of close brand and product partnership, the ability to move from an early-stage startup to a leading enterprise in a short space of time.
