Brand Design
Our award-winning design team operates in tight collaboration with our partners and brings their brands to life through joint workshops and development sessions. Our goal is always to maintain Zypsy quality — only delivering work of a world-class standard. Each element our team creates is part of a coherent and consistent design system, from your logo to your micro-animations.
What is Brand Design?
At Zypsy, brand design is the process of realizing the visions our partners have for their brands. We create unified design systems that act as a foundation for all present and future visual design work and ensure continuity across all communications. From the concept stage of a project to final delivery, we work in continuous collaboration as an embedded design partner — by your side whenever you need us.
Exploration & conceptualisation
For brand design, the initial stage of the brand sprint focuses on working closely with founders to explore and discover unique and powerful aesthetics for their brands.
Brand workshop
Visual exercises
Aligning on benchmarks
Logo design
Moodboards
Visual development & website design
The second phase of this initial engagement involves building on a chosen visual direction and creating a fully fledged design system.
Website design
High-fidelity wireframes
Animation
Video creation
Website & brand launch
The final phase of the brand sprint involves adding the finishing touches to our partners websites and providing them with all the support they need to launch with impact.
Finalizing website design
Brand guidelines
Social media assets
Launch collateral
"Working with Zypsy has been a magical experience. I’m very passionate about our vision, and Zypsy exceeded even my own imagination for the evolution of our brand. Zypsy went above and beyond not only in visual design, but in the architecture of the complex information we’re aiming to convey. In addition, the execution and delivery timeline was flawless."
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