One company, one connection, one platform

Copilot Travel approached Zypsy with the challenge of building a brand that would embody the industry-disrupting nature and power of their services. We were to develop and tell Copilot Travel’s story across each of their products and bring their mission to life through potent visual and written communications.

The Copilot Travel’s offerings are deep and expansive, serving multiple audiences. To create a brand and branding that coherently and effectively communicates what makes Copilot Travel different from all that has gone before, we needed to work in tight collaboration with the Copilot Travel team. Only by working side by side with the Copilot Travel team and by sharing their passion and purpose were we able to realize our joint vision for the project. Further to the success of the initial branding project, the Copilot Travel team requested Zypsy’s support in designing and developing their suite of products.

Copilot Travel is on a mission to unify the world of travel through modern digital travel infrastructure. For those working with or building digital travel technology, the pain of navigating disconnected services to achieve their goals is a daily struggle. Through our discussions and explorative sessions with the Copilot Travel team, we concluded that what truly makes Copilot Travel unique is the ability to bring everything their various audiences need within a single setting — to strip away the complexity and streamline formerly frustrating processes. The tagline we created perfectly conveys the positioning we co-developed: “One company. One connection. One platform”. This positioning and messaging acted as a linchpin for all our other activities regarding branding and design.

During the course of the project we developed complex information architecture across multiple pages, each with their unique objectives. Not only did we develop strong core branding for Copilot Travel, we also developed a set of sub-brands for each of the key products. Working on the product design side of the project, our team spent weeks exploring and discovering the best means for bringing Copilot Travel features and functions to life and to enable fluid user journeys.

To create a strong brand and brand strategy, Zypsy developed a range of key assets, including mission, vision and positioning statements, brand values, and a brand manifesto. All of these elements come together to form a solid foundation for Copilot Travel and act as guiding pillars concerning who they are, where they are, and where they are going next. At the heart of the brand strategy is Copilot Travel’s position as a heroic force within the travel industry, delivering the new infrastructure and technology that will allow developers, merchants, suppliers, and consumers to benefit from better experiences and outcomes.

Copilot Travel is unlocking a brave new world of travel for all. Our designers' task was to imagine and bring that notion to life. Out with old, all too common, sterile travel branding — in with a far more human approach. Copilot Travel's products may be technological by nature, but they are entirely human in their grander purpose. Our team wanted to convey not only the power of the technology but also the power of the experiences they unlock. With Copilot Travel, experience is center stage. Travel and human-related imagery runs throughout the site, presenting the possibilities for better experiences that Copilot Travel enables and promotes.

The porthole window style design created for the logos was adapted into a recognizable design system and is used throughout the site, either in solid form or to frame imagery. Alongside imagery presenting travel experiences, the team created visuals of the products’ UI to show how easy it is to use Copilot Travel’s many features and functions. For each of the separate products, our team painstakingly crafted hero videos to quickly and easily compare and contrast user journeys with and without Copilot Travel. As a final touch, the design team brought in animations and micro-animations to give the overall design a dynamic quality. Spinning globes, passing clouds, animated interfaces, and more all help to bring the designs to life in ways that would not have been possible through purely static imagery.

Copilot Travel’s role is one of an enabler. It exists to transform the travel industry and to make the lives of those working within it easier. Copilot Travel simultaneously helps users to do less painful work and more powerful work. In developing Copilot Travel’s personality, we focused on two key elements: guidance and inspiration. Warm, friendly, and upbeat language is used throughout the site to make readers feel welcome and assert that Copilot Travel is dedicated to helping them achieve their objectives. Headlines and body copy speak to the possibilities that Copilot Travel unleashes and communicate the vision they have for the future of digital travel infrastructure.

Messaging was crafted to clearly communicate each of the ways that Copilot Travel is changing the nature of how digital travel infrastructure is used and can be used. For each of the separate products, we developed a verbal mechanism that connects each one. For the Copilot Travel Engine, “Discover a brave new world for builders”. For the Integrated Travel Component, “Discover a brave new world of travel”. For the Copilot Travel Platform, “Discover a brave new world of travel infrastructure”. Creating messaging that spans different communications and products but shares common DNA has helped build a consistent brand story and recognizable identity for Copilot Travel.

Copilot Travel is redefining flight booking experiences through leading-edge AI and unrivaled access to flight data. The sheer weight of support their services provide enables every traveler to feel as though they have their very own personal assistant. At the heart of things is a comprehensive API that connects travel merchants, suppliers, and consumers worldwide through modern, integrated travel infrastructure.

Zypsy's product design team joined forces with Copilot Travel to bring their vision to life — building an ecosystem that will transform the way we travel. Each of Copilot Travel's services and features can be added to businesses' booking systems to enhance booking experiences.

In realizing the vision the Copilot Travel Team had for their products, the core challenge the Zypsy Team faced was navigating the strict regulations of the aviation industry. To overcome these challenges, our team was required to conduct volumes of research and understand a wide range of systems. In order to build the products of the future, they first needed to understand the past. Our team’s aim was to bridge the gap between traditional and modern user experiences while ensuring smooth incorporation into the current systems.

Beyond the core challenge of integrating with traditional systems, our team was tasked with designing and developing a unique set of features. Each a component of the broader Copilot Travel ecosystem, the features all utilize Copilot Travel’s innovative infrastructure and offer users deeper, more personalized experiences than are available with other travel services.

In response to the challenge, the Zypsy product design team crafted a responsive web app for desktop, mobile, and tablet. Our team took a modular approach and designed with consistency in mind. Their aim was to improve how companies and customers use booking systems by creating a cohesive design system.

Further to developing Copilot Travel’s products, the team created interactive prototypes for stakeholders and delivered guidelines to ensure consistency is always maintained.