Seaplane
The global platform for building & scaling your apps
Branding, Web
2021
Ongoing
Seaplane
Seaplane delivers a planet-wide software platform that allows companies to run their whole application stack globally, wherever and whenever their users need it. With Seaplane, companies can build and scale apps globally without the pain of managing cloud infrastructure.
CEO
Niall Dalton
Founding story
Cloud services are constantly expanding, meanwhile managing and maintaining them is growing exponentially more difficult and complex. Seaplane’s founder, Niall Dalton, set off on a mission to remove the daily pain this causes to developers and makers, so they can focus on what matters: improving their apps.
Historically, better developer experiences and positive user experiences have been seen to be at odds. Improving one will have a negative impact upon the other. Niall and his international team believe that better DX and positive UX are not mutually exclusive. At the heart of Seaplane is the desire to give the cloud back to creators. Each journey should be a rich experience for the entire team.
Historically, better developer experiences and positive user experiences have been seen to be at odds. Improving one will have a negative impact upon the other. Niall and his international team believe that better DX and positive UX are not mutually exclusive. At the heart of Seaplane is the desire to give the cloud back to creators. Each journey should be a rich experience for the entire team.
The challenge
Managing cloud complexity and scaling apps has made developers’ lives hard. Seaplane’s platform enables companies to deploy within a single global zone, auto-scale to match global user demand, and remove the pain of managing cloud infrastructure.
Zyspy and Seaplane worked closely together to create a brand strategy, identity and assets that clearly communicate what makes Seaplane so different, while bringing their unique mission, vision and values to life.
Zyspy and Seaplane worked closely together to create a brand strategy, identity and assets that clearly communicate what makes Seaplane so different, while bringing their unique mission, vision and values to life.
The solution
Working in close collaboration with the Seaplane team, we developed a visual and verbal identity that clearly communicates Seaplane's empowering benefits and mission.
Conceptualized and developed by the Zyspy team, the logo was inspired by how the platform connects services, the natural form of a flock of birds and a plane's silhouette. These influences come together to project the liberating qualities of Seaplane's service. The striking central mechanism of the globe was designed and is used throughout the website to visualize ways in which Seaplane solves problems for its users.
Seaplane's messaging is crafted to be simple and digestible, while speaking directly to the pain points developers face daily. Punchy headlines convey Seaplane's solutions, delivered in a unique tone of voice that reflects the mission to make developers' lives easier. Descriptions are lean and to the point, giving the reader the essential information they require as efficiently as possible.
Our continuous collaboration spans the website, documentation and social media assets.
Conceptualized and developed by the Zyspy team, the logo was inspired by how the platform connects services, the natural form of a flock of birds and a plane's silhouette. These influences come together to project the liberating qualities of Seaplane's service. The striking central mechanism of the globe was designed and is used throughout the website to visualize ways in which Seaplane solves problems for its users.
Seaplane's messaging is crafted to be simple and digestible, while speaking directly to the pain points developers face daily. Punchy headlines convey Seaplane's solutions, delivered in a unique tone of voice that reflects the mission to make developers' lives easier. Descriptions are lean and to the point, giving the reader the essential information they require as efficiently as possible.
Our continuous collaboration spans the website, documentation and social media assets.
Seaplane's messaging is crafted to be simple and digestible, while speaking directly to the pain points developers face daily. Punchy headlines convey Seaplane's solutions, delivered in a unique tone of voice that reflects the mission to make developers' lives easier. Descriptions are lean and to the point, giving the reader the essential information they require as efficiently as possible.
Our continuous collaboration spans the website, documentation and social media assets.
Our continuous collaboration spans the website, documentation and social media assets.
More work
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