The Student Debit Card that Revolves Around U.

College is tough. Banking services should be easy and rewarding.

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Student woman holding Firstcard

Firstcard

Firstcard is a banking service designed for students. Unlike traditional banking options, Firstcard is easy to use, doesn’t charge fees and rewards users by enabling them to save on things they love.

FinTech
2021
Ongoing
Firstcard founder illustration by Zypsy

Firstcard

Founding Story

Kenji Niwa founded Firstcard in 2020 to help students save while supporting the small businesses they love.

Traditional banking options do not meet the needs or fit into the lives of busy students. Kenji set off on a mission to remedy this problem by providing a banking service that is designed for students and reflects their unique values. A service where technology offers greater flexibility while also delivering meaningful rewards. With zero fees, stress-free security and cashback rewards at the campus businesses students love, Firstcard enables them to live their best college life.

Backed by
Andreessen Horowitz
Firstcard app screens designed by Zypsy
Firstcard brand logo designed by ZypsyFirstcard Homepage design by Zypsy design team
Firstcard About page design by Zypsy design team

colors

Bright Blue
#0231B6
Yellow
#FFBB04
Lavender
#F8DDF8
Light Blue
#DDF9FF
Beige
#FFF2D8
Pippin
#FFE7DF
Wine Accent
#EFE6EF
White
#FFF2D8

COPY

Averta Std  font letters
IBM Plex Sans font letters
Outdoor in street with firstcard banner made by Zypsy
Light version of Firstcard icons created by Zypsy design teamDark version of Firstcard icons created by Zypsy design team
Firstcard Style system elements created by ZypsyFirstcard Style system elements created by Zypsy

“Zypsy helped bring our product to life through their expertise, from strategic branding to carrying out the UI/UX. We also received support finding talent — allowing us to proceed with development without delay. I look forward to continuing our collaboration with Zypsy to achieve our mission of helping students financially.”

Kenji Niwa
CEO & Founder
Firstcard founder illustration by Zypsy
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