Zuplo

API Management, designed for developers

2021

Ongoing

Zuplo

Zuplo is serverless API Management, designed for developers. Zuplo helps developers ship a public API in record time by taking care of the boring but necessary things, like authentication and rate limiting, that every public API needs. Today, Zuplo is handling over 1.5 billion API requests per month, supporting API-first engineering teams of 5-50.
CEO
Josh Twist
CTO
Nathan Totten
Backed by

Founding story

CEO, Josh Twist, and CTO, Nate Totten, believe that developers can do more by doing what they love, using their coding superpowers to deliver better products. With Zuplo, the pair set out on a journey to make developers' lives easier, while empowering them through access to tools that fit their workflow and allow them to build better products faster.

Industry veterans, the pair have brought bags of experience to Zuplo, acquired from working in central management and development roles at companies including Facebook, Auth0, Stripe, Microsoft, and Salesforce.

The challenge

Designed for developers, Zuplo reduces the complexity around developing software and allows them to work with familiar tools every step of the way. With Zuplo, devs can be up and running in two minutes, easily dive into code to solve problems, and deploy everywhere, without worrying about managing infrastructure. By reimagining the end-to-end developer experience, Zuplo allows customers to move faster, save time, and reduce costs.

Zypsy worked in tight collaboration with Zuplo to create a brand platform and website that reflects the powerful ways in which they are enabling development teams. In unison, we explored and assessed the best ways to bring Zuplo’s unique value and personality to life.

The solution

Core to Zuplo is their mission of enhancing the developer experience, enabling devs to focus on the code that matters and on solving the problems that will lead to better products. The brand strategy and written and verbal identity needed to reflect both the simplicity of their solutions and the possibilities that they unlock. The Zuplo team felt strongly about conveying a brand personality that mirrored the team’s spirit – bold, bright, inviting, and a little playful.
Captions logo
Iphone with Zuplo app icon on the screen
A person holding an Iphone with Zuplo's Blog on the screen
Two mobile with Zuplo's website on the screen
Two mobiles with the Zuplos website on the screen
The Zyspy design team developed a logo that draws from and encapsulates the brand’s love for coding. Set on a vibrant pink, the input and output characters come together to form a striking zed in the negative space.

The code inspiration runs throughout the design, with abstracted versions of the code characters taking life as 3D graphics constructed of vivid gradients of color. The tone of voice and messaging is crafted to clearly explain the value Zuplo offers developers, while being punchy and fun.
Copy speaks to the many pain points that developers feel, and that Zuplo overcomes.

From developing video demos and an interactive widget to creating content to demonstrate the scale of requests that Zuplo is managing, the website consists of a series of solutions tailored to the Zuplo team's needs.
Zuplo full website image
CaptionsAwwwards honorable tag mention for the Captions projectAwwwards Site of The Day tag

Captions

Your AI powered creator studio

SeaplaneAwwwards honorable tag mention for the Captions projectAwwwards Site of The Day tag

Seaplane

The global platform for building & scaling your apps

NoxxAwwwards honorable tag mention for the Captions projectAwwwards Site of The Day tag

Noxx

Hire without bias. Work with true pseudonymity

FOUNDERS FUND
Kleiner Perkins
Bain Capital
Snap
TBA
1kx
MetaCartel
Angel
Tiger Global
Fundersclub
Launch
CRV
Engineering Capital
Headline
Zypsy
Madrona
Delphi
Chapter One
Framework
8VC
Atlantic Brige
AngelList
Y Combinator
a16z
Sequoia