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Insights from Kevin Knight: How branding and marketing work together
TimestampS
00:00 Introduction
00:40 Kevin’s career journey
03:52 Early days at Facebook
06:02 Challenges with digital ads
09:56 Scaling a team from 600 to 3000
12:45 Marketing in B2B vs. B2C
15:27 How to use AI to help you
18:35 Why you need to start early
20:20 Growth strategy for any business
NOTEs
Kevin Knight’s LinkedIn
PODCAST GUESTS
Kevin Knight
CMO of Sidecar Health
Great design can have an impressive effect on a startup’s velocity in its early days, when it is most critical to the company’s health.
Kaz Tamai
Founder at Zypsy
